I went to Arthur Barnett's to document the cosmetic store. I observed the lighting to replicate it in my film, there was of course no hint of anything natural, every thing is human construct not even any windows. the place is all design to manipulate the individual consumer, there is a huge sense of hierarchy and authority there that creates a feeling of corporal intimidation which either makes you feel obliged to buy or leave. their cosmetic counter consultants (all Female) are dressed like scientists in white lab coats giving them a presence of medical importance and superiority. It was also amusing the amount of people i had to ask before i was granted permission to photograph there.
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