editing space

i have experimented with a variety of different installation options. playing with immersion scale of screen etc. but i found some where just techinially imposibile.

 

Phoebe Mackenzie


“it is the function of art to renew our perception. What we are familiar with we cease to see. The writer shakes up the familiar scene, and, as if by magic, we see new meaning in it” Anias Nin

In a visual media saturated society we are  easily manipulated  unknowingly. This inspires me to take the familiar out of context and exaggerate its flaws to force us to look at our consumer capitalist society in a more critical way.    
My work explores themes to do with constructed identity and idealism projected on to us by our consumer culture. It is a surreal aesthetic manipulation of the viewer’s perspective.


Project description

The intent of this film is to influence and allure the viewer, like an advertisement  does, but not with the purpose to sell, rather, to reveal.

There’s a deliberately  powerful female semiotic in this film. Its focus has a female bias because society has  predominantly patriarchal roots, and the exploitation of women as a commodity is more extensive than for men. It is important to continue to challenge this subconscious language so that  personal  sense of self is not compromised.        

The project is a 5 minute looped film.  It is displayed in a dark room on a screen beside an oddly placed rail of curtain.  The projection is HD and the footage is pure HD.

SCREEN set up

Exploration SITE space

sound scape

I have desperately been trying and trying to find an appropriate sound track for my project. I listened to a lot of noise music originally but then i realizes all the issues with copy rite etc.  So then i listened to lot of ghastly royalty free music but then their websites still tried to get me to pay for it? hmm listening to it was hard enough! so the idea of manipulating and mixing the royalty free music to my own liking didn't work out the way i had hoped. I then move on to a more simplistic approach, i started collecting sound scape's just of ordinary day to day sounds but when taken out of context they could sound quite interesting. i recorded my heat pump, different taps going on and off, rainy days, windy days, i recorded industrial sounds, sounds i felt would add some depth and provoke thought in my work. i trialed these sounds but they still didn't add anything to my project it just sounded a bit messy and amateur. i thought hard about what i really want the audience to feel when they experience my work. I then knew where  i needed to go, the department store.

I hid my threatening looking sound recorder in my open bag, the recorder unfortunately looks like a police tazer. pretending to be a eager shopper strolled around the store. listening to my new sound scape afterwards in final cut, i found it did add to my themes and ideas but it wasn't subtle enough. i tried different ways manipulating it adding other sound clips and repeating certain lines but it still sounded too obvious. i then tried reversing the sound scape and as cliche as it is reversing sound to create an unusual effect i really liked how it sounded. It was still reminiscent of the place and was relevant to my film because it is shot deliberately in reverse to reveal how its go to this point.                         

second final cut with no sound and errors!

glow effect

I have been try to find a effect in after effects that will create that sort of lighting that you would find in a cosmetic store. this is what i have decide on.